How Tamara Lamore Went from Solo Agent to Scalable Team

The Partnership That Changed Everything

The turning point came during a family movie night. Tamara and her husband were watching a film together, and she realized she was not actually present. She was mentally somewhere else, thinking about work, worrying about leads, running through her task list in her head. That was the moment she knew something had to change.

She was introduced to Ben Kinney shortly after. Ben used what Tamara describes as a "two circles" analogy: two separate businesses that could support each other's growth without either one swallowing the other. It resonated immediately. They became business partners and have now been working together for 17 years.

One Platform to Eliminate the Spreadsheet Chaos

Before Brivity, Tamara tracked her leads in Excel. Every client interaction had to be logged manually, every follow-up had to be remembered, and there was no single place where she could see what was happening across the business. 

Brivity replaced that fragmented process with a single integrated system. Client data now flows directly from the Brivity website into the CRM, giving the team immediate visibility into what each prospect has searched, which listings they have viewed, and where they are in the decision-making process. That context allows agents to have smarter, more personalized conversations from the very first call. 

The sales funnel feature became a critical part of how Tamara manages the business day-to-day. She can see at a glance where every lead and client sits in the pipeline, spot gaps in the conversion process, and coach agents on exactly where to focus their energy. 

Set It and Forget It: Auto Plans That Keep No One Waiting

One of the first features Tamara leaned on when she joined Brivity was Auto Plans. For a team that was trying to scale, the idea of manually planning every client touchpoint was simply not realistic. Auto Plans made it possible to build consistent communication strategies for every contact and then let the system do the work. 

New leads get immediate follow-up without anyone having to be at their desk. Past clients receive ongoing touchpoints that keep the team top of mind. Open house leads get their own sequence. Every situation has a plan, and every plan runs automatically. 

Recruiting on Autopilot with Recruiter AI

Expanding a team the traditional way means posting ads, sorting through applications, and spending hours on conversations that may go nowhere. Recruiter AI changed that process entirely for Tamara's team.

The tool centralizes all recruiting activity inside of Brivity, generating pre-written recruitment ads and automatically categorizing candidates by license status and production level, without leaving your CRM. That means Tamara and her team can focus their personal attention on the candidates who are actually worth a real conversation, rather than spending that time on administrative sorting. They can also track which ad messages perform best, so the recruiting strategy gets smarter over time.

Gabbi AI: Walk Into Every Call Already Knowing Your Lead

Before Tamara's team picks up the phone on a lead, Gabbi AI has already done the homework. At the top of every lead profile in Brivity, Gabbi surfaces a summary of who the lead is and the key details that matter: what they are looking for, how they have engaged, and what angle she recommends the agent use to open the conversation.

That context changes the quality of every call the team makes.

Instead of an agent guessing what to say or defaulting to a generic opener, they walk into the conversation already knowing the lead. The recommendation Gabbi surfaces tells them exactly where to start, so the call feels relevant from the first sentence rather than like another cold outreach.

Centralized Lead Generation That Keeps the Database Clean

Every marketing effort the team runs points back to a single destination: their Brivity website. Leads coming in from billboards, mailers, Brivity phone numbers, and social media are driven into one centralized database. That ended the Excel spreadsheet era for good and gave the team a clean, unified record of every contact they have ever touched. 

The direct website connection also means agents can see in real time what their clients are looking at. That visibility turns routine follow-up calls into relevant, timely conversations because agents know exactly what their clients have been searching for before they even pick up the phone. 

Recruiting on Autopilot with Recruiter AI

Tamara's team is now launching BKT Southwest in Scottsdale, Arizona. The expansion was driven by the presence of a trusted team member who wanted to grow a business of her own. The strategy is straightforward: take the systems and foundations that made the Washington operation successful and replicate them exactly in the new market. 

That is only possible because those systems live inside a platform that expands with the business. 

More Than a Platform, a Family

When Tamara describes what sets Brivity apart from other platforms she has tried, she comes back to the culture as much as the features. She describes Brivity's leadership team and customer community as feeling like a family where everyone is invested in each other's outcomes. 

That philosophy shapes how the platform continues to be built. Because active agents contribute to its development, the features solve real problems rather than checking boxes on a feature list. For Tamara, that matters because Brivity never stops building, and neither does she.