What if I told you your open houses could double your team’s annual growth and significantly boost your GCI? That’s exactly what happened for us at Roots Real Estate when we reimagined the typical open house. We increased our GCI by over 55% in one year. And yes, open houses were our secret weapon.

In a recent session of Brivity’s Do This series, “DO THIS: Open House Strategy to Double Traffic & Deliver Results,” I shared exactly how we transformed open houses from passive weekend activities into high-impact, highly profitable events. Here’s exactly what you can do to replicate our success:

1. Treat Open Houses as Events, Not Obligations

Forget the traditional 2-hour open house model. Instead, run multiple short sessions throughout the day, with different agents hosting each session. This structure allows your team to share the logistical load and reach different audiences, significantly increasing attendance.

Real Results: Our agents went from seeing 10-12 visitors per day to 20-40, making each session a high-value opportunity.

I know not every agent has a team to lean on. If you’re hosting solo, you can still apply the same principles by adapting the format to fit your capacity. Try narrowing your event into one or two focused time blocks, like a morning session and an afternoon window. This still creates a sense of urgency and allows you to control the flow of traffic while giving yourself time to reset or follow up in between.

When flying solo:

• Choose time slots that align with local buyer behavior
• Use language like “Exclusive Showing Window” or “By Appointment Block” to signal intention
• Prepare everything in advance so your time onsite is purely focused on interaction and lead capture

2. Use Powerful Marketing Tools

Stop wasting time manually designing flyers and posts. We streamlined our marketing using Brivity’s Marketing Suite, dramatically reducing our preparation time from days to minutes. Flyers, ads, and reminder emails now effortlessly launch from a single dashboard. We build personalized marketing for each agent in about 15 seconds. It has completely transformed our efficiency and results.

3. Harness the Power of Team Promotion

Get all your agents actively involved. More agents mean broader networks and more buzz. Leverage each agent’s sphere through personal social media shares, door knocking, and circle prospecting.

We averaged over 500 open houses annually, leveraging team camaraderie and collective marketing efforts.

4. Use Brivity Tools to Power Your Open House Strategy

Brivity offers an integrated ecosystem of tools that streamline every phase of the open house process, from promotion to follow-up.

• Brivity Open House App: Easily capture attendee info on a tablet or phone (Even without WIFI). Visitors are auto-synced to your CRM, triggering personalized follow-up with no manual entry.
• IDX Websites That Drive Return Visits: Set visitors up on listing alerts and market reports that deliver ongoing value and keep them returning to your IDX website.
• Brivity’s Marketing Suite: Launch full campaigns in minutes to promote your open house, including:
  • Social media graphics and videos
  • Flyers, signage, and direct mail templates
  • QR-coded sign-in sheets for easy attendee capture
• Auto Plans:
  • Immediate thank-you messages
  • Lead routing by pipeline stage
  • Listing alerts and nurture workflows
• Open House Coordination: Easily manage open house attendance and event details, all inside Brivity. Assign a host, capture and track attendees, and centralize all your open house data in one place. No spreadsheets, no confusion.

Ready to Amplify Your Open House Results?

Don’t just host another open house. Host an event that creates excitement, maximizes attendance, and drives results. Implement this proven method today and start turning your open houses into powerful lead-generating events.