Real Estate Social Media Content: Megan Brenn-White’s Strategy for Instagram Success
Published
August 26, 2025Read Time
10 minutes
“Instagram is not just our brand, it’s our #1 lead source.”
Listen to Megan Brenn-White’s full strategy session here.
With trust and connection driving today’s market, real estate social media content remains one of the most effective ways to generate high-intent leads. But the most successful agents aren’t just posting, they’re strategically engaging.
Let’s dive into how Megan Brenn-White and other high-performing agents use real estate social media content to transform Instagram followers into real, tangible closings.
Choose One Platform, Then Master It.
According to Megan, “If you’re everywhere, you’re nowhere. Pick one platform and own it.” Here’s how top agents align their choice of platform with their market using effective real estate social media content:
- Instagram: Ideal for visual storytelling, referral agents, and luxury markets. Quick wins: Reels for listings, Stories for community engagement.
- Facebook: Targets Gen X, Boomers, and local homeowners. Quick wins: Join local groups, share market updates.
- YouTube: Best for SEO and long-term visibility. Quick wins: Videos like “What $500k Buys in [City].”
- TikTok: Attracts first-time buyers and newer agents. Quick wins: Snappy educational content.
- LinkedIn: Ideal for commercial and relocation-focused agents. Quick wins: Data-driven market analysis.
- X (Twitter): Perfect for thought leadership. Quick wins: Real-time industry commentary.
Brivity Tip
Track where your leads are coming from! Connect Google Analytics to your Brivity IDX site to understand exactly which platform is converting followers into clients. Want help setting this up? Resources are found at the bottom of this article!
Build a System, Not Just a Feed.
Top agents create systems rather than posting impulsively. Here’s Megan’s approach to creating impactful real estate social media content:
- Content Pillars: Identify themes like “local lifestyle,” “client success,” and “market education.”
- Visual Consistency: Use Brivity’s full Marketing Suite for cohesive branding across platforms.
- Clear Voice: Whether your style is professional or relaxed, keep it consistent.
“We batch our real estate social media content monthly using Brivity’s templates. It saves hours.”
Brivity Tip
Save time with team templates to ensure brand consistency, even with multiple team members.
Consistent Posting without Burnout.
Here’s a proven weekly posting schedule top agents are using:
- Monday: Market insights – establish authority
- Tuesday: Behind-the-scenes – build personal connections
- Wednesday: Showcase new listings or closings – demonstrate success
- Thursday: Community highlights – maintain local visibility
- Friday: Interactive Q&A or live tours – boost engagement
- Weekend: Light, relatable content – keep it personal
Brivity Tip
Batch-create and schedule your posts using built-in tools on the native platforms themselves. Brivity’s graphics export seamlessly into these platforms. Need help scheduling posts? Resources are found at the bottom of this article!
To amplify engagement through real estate social media content:
- Ask open-ended questions in captions
- Use Instagram polls or Q&A stickers
- DM new followers with personalized home search links
- Engaging with local businesses, pages, and other agents
Try this actionable CTA: “Want hidden listings in your area? DM ‘HIDDEN’ and I’ll send exclusive properties we haven’t advertised yet.”
“Comments lead to conversations, and conversations lead to clients.”
Converting Engagement into Leads.
Remember, followers don’t pay bills; leads do. Here’s how to funnel your real estate social media content interactions into appointments:
- Direct followers to your IDX website for home searches
- Include CTAs like “DM for more info” or “Link in bio.”
- Use lead magnets (e.g., downloadable market reports)
- Utilize a CRM to organize leads, automate follow-ups, and track interactions
Effective CTA: “Want a personalized market report? Text ‘MARKET’ to 59559.”
Megan Brenn-White’s Winning Formula achieves over 60% of leads from Instagram, attributing their success to:
- Prioritizing engaging, short-form real estate social media content like Reels
- Regularly sharing closing stories to demonstrate social proof
- Using Brivity templates for efficient batch content creation
- Focusing efforts on fewer platforms with greater consistency
Wondering How Top Agents Apply These Strategies?
Listen to Megan Brenn-White’s Do This Session!
Dive into the world of Instagram-driven real estate success. Megan, based in New York’s Hudson Valley, reveals how her team achieved over $1 million GCI in December, attributing much of their $100 million annual volume to Instagram.
Creating engaging content doesn’t have to be time-consuming. With Brivity’s full Marketing Suite, you can quickly design stunning social media graphics and videos tailored for your listings and brand. From Just Listed and Open House posts to Market Updates and Client Testimonials, making it easier than ever to maintain a professional and consistent online presence.
Final Thought
Consistency is key. Top real estate agents aren’t influencers; they’re connectors using real estate social media content to nurture valuable relationships. Platforms like Brivity help turn these relationships into scalable results.
Helpful Resources
- Learn how to set up Google Analytics on your website here.
- How to schedule posts on native platforms:
- Instagram & Facebook (Meta Business Suite)
- YouTube
- TikTok (TikTok Business Center)
- X (Using X Pro)
Read to Grow Your Business?
See Brivity in action.
A 30 minute call might save you thousands of dollars and hours down the line.