In just 18 months, Julie Youngblood rebuilt her real estate business from the ground up, transforming from a solo agent on the verge of quitting team leadership to running a 10-person real estate team. Her secret? Setting crystal-clear standards, fostering a culture of accountability, and leveraging Brivity to turn expectations into measurable results.

From Burned Out to Bought In

Julie’s leadership journey didn’t just restart; it got a complete overhaul. She walked away from the old playbook of low expectations, vague goals, and constantly dragging agents across the finish line.

• Instead, she committed to:
• Absolute clarity on expectations — from the hiring stage to ongoing performance.
• Daily accountability powered by Brivity’s Dashboards and reinforced by a peer-led culture.
• Leading with love — holding agents accountable to their goals while showing up as a partner in their success.

The Standards That Stick

Julie’s non-negotiables aren’t just handed down; they’re set collaboratively with her team, so there’s ownership from day one. Her high-performance benchmarks include:

• 250 dials per week in Brivity
• 100 conversations
• 1 open house & 50 doors knocked
• 10 new contacts added
• Zero overdue tasks
• 5 in-office days per week

And for her 90 Days of Gain challenge? Miss a single requirement, and you start over.

Why This Works

Julie has proven that high standards don’t have to mean burnout. The magic number? Just 17–20 hours per week of focused effort to meet these benchmarks, leaving room for client service, rest, and business growth.

Key Takeaways from Julie’s Playbook:

• Power Up Daily: Morning huddles fuel culture with gratitude, roleplay, and transparent leaderboard reviews.
• Standards That Stick: Weekly targets like 250 dials and 100 conversations keep everyone focused.
• Brivity = Visibility: Track leads, spot opportunities, and celebrate wins with real-time data.
• Grow Leaders, Not Followers: Give agents ownership of meetings so they grow into future team builders.