Brivity Success Stories | Ryan Butler

Holistic Ecosystem Drives Growth for Coalition Properties Group

Since its inception in 2019, Coalition Properties Group has experienced rapid growth and now handles 300+ transactions a year in the Metro DC, Richmond, and Baltimore areas. When choosing a system to help this growing team manage transactions at a high level, track team and business goals, and provide transparency, Managing Partner Ryan Butler chose Brivity.


  • Coalition Properties Group
  • Keller Williams Capital Properties
  • Metro DC Area, Richmond, Baltimore
  • 14 Agents, 2 VAs, 8 Admin + 3 Partners


  • Brivity Platform
  • Brivity Lead Gen

Pain Points before Brivity

  • Using multiple platforms for systems and operations
  • Integrated transaction management and communications
  • Lack of transparency and reporting

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Operating at a High Level

As a team that handles more than 300 transactions a year, the partners at Coalition Properties Group, Ryan Butler, Keith James, and Harrison Beacher, were drawn to Brivity’s robust transaction management that provided everyone in their organization the transparency they need to operate and serve clients at a high level. With Brivity, their partners, operations, real estate agents, and virtual assistants can all manage the business within one cohesive system.

“We needed a system that was a little bit more holistic,” says Ryan. “With Brivity’s transaction management, we can communicate with clients all inside one system. Our ISAs and admin have everything they need to follow up, which is the key to constant communication and ensuring that all the work we do to get a property under contract makes it to close.”

Tracking Business Metrics Daily

Managing a team of top producers requires a proven system to handle the volume and track the results. Brivity’s dashboard provides Coalition Properties Group with the latest metrics, monitoring business and team goals, and a view of each individual’s KPIs.

“We came over to Brivity because we wanted our lead gen and our tracking metrics together in the same place,” says Ryan. “With reporting for the business and agents, we can just go down a list of things we want to pay attention to, and that makes it easy to see what’s important without having to dig into other reporting systems.”

“We came over to Brivity because we wanted our lead gen and our tracking metrics together in the same place.”

Bringing Value to Clients

Ryan’s team appreciates Brivity’s value-add conversation starters like Market Reports that engage leads and clients by providing the latest stats on listed, pending, and sold properties, plus Listing Alerts that can be set up based on search preferences to give clients a leg up on new market activity. And, Brivity’s home valuation tool allows homeowners to track their property value over time so there’s always a reason to stay in touch.

“Most agents always feel a little weird reaching out to someone without much to say. So, it’s always nice when you have something of value, like Listing Alerts and Market Reports. It’s such an easy thing to do to get people engaged.”

Boosting Team Success with Systems and Training

With his growing team, Ryan realized the importance of getting everyone up to speed quickly to leverage their business’s technology to its fullest potential. He found that Brivity’s processes and methods honed by some of the industry’s top performers, along with in-house training, weekly webinars, and stellar customer support, gave his team a proven formula for success.

“The training, structure, and mindset that comes with Brivity are all changing our team dynamic, especially from the agent side. For example, Brivity’s Ten Daily Steps for Success and the Top 100 shows agents exactly where to focus, releasing a lot of anxiety for our agents.”

Giving Your Team an Edge with Brivity

When scaling from 165 transactions to 300, Ryan also realized his team needed an innovative system that allows them to keep their pipelines full and the business thriving.

For the partners at Coalition Properties Group, it was a matter of finding the right tech to match their high-producing talents.

“You can cut meat with a butter knife or cut it with a steak knife. Cutting it with a steak knife is a lot easier.”

With Brivity giving everyone the means to stay on their a-game, partners Ryan, Keith, and Harrison are confident their team has the tools and systems they need to excel.

We know we can lean on Brivity. It’s not just technology. It’s people. It’s systems. It’s coaching. It’s an ecosystem – an environment that fosters growth.

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