Brivity Success Stories | The Gene Arant Team
How the Gene Arant Team Creates Clients for Life
For nearly three decades, the Gene Arant Team has proven that clients prefer agents who are lifetime advisors. Gene Arant’s business has led locals through generations of market shifts while also serving the 100+ people moving to Austin, Texas every day.
With such a long list of clients, Gene must have the resources that help him build the strongest, long-term relationships.
- The Gene Arant Team
- Keller Williams – Lake Travis
- Austin, TX
- 6 Agents + 3 ISAs
- Brivity Platform
- Brivity Lead Gen
Pain Points before Brivity
- Multiple systems
- Labor reduction without risk
- Lead generation
Instant ROI with Brivity Leads
Gene was also drawn to Brivity because of the specialized lead generation programs. With these easily integrated into Gene’s account, the guesswork of strategic lead targeting disappeared. The program automatically targeted local online sellers who were searching for their home’s value in Gene’s market. Brivity also helped identify potential sellers who would be unreachable through traditional lead generation methods.
And as a listing first real estate team, Gene knows the importance of focusing on sellers. “We believe that if you control the listings, you control the leads, which results in more sellers and buyers,” Gene said.
Within the first month of Brivity’s lead program, the team closed a transaction with a client who was discovered via the program. That transaction paid the cost of the Brivity platform and the leads program that connected them with that new client.
After just seven months of leveraging Brivity, the Gene Arant team saw a five-to-one return on their investment. Brivity proved to be more than a solution – it’s a driving force behind Gene’s growing business.
The Personal Support of Brivity
Brivity offers a range of personalized touches that keep Gene’s team top of mind. Subscribers enjoy the weekly Happy Hour, a casual online space for agents to “lunch and learn.” They also have access to a private Facebook Mastermind group of trainers, Brivity executives, and founder Ben Kinney, a top agent who closes over 10,000 transactions annually.
“It’s a great place to pop in and use as a sounding board for work stuff or questions about Brivity,” Blair said.
Brivity tech support is also easily accessible and values agents’ experience as the platform’s users.
“If you reach out with a question that can’t be solved with an existing feature, they’ll find a workaround for you,” Blair said. “And when they say they’re working on it, it won’t be ready in several months – the feature is typically ready in a few weeks.”
Why Consumers Love Brivity
With the Brivity Client Portal and automatic updates, clients who work with the Gene Arant Team see their property’s real-time progress and the detailed processes being completed by their agent behind the scenes.
“It’s important that clients see the long checklists of what it takes to launch their home, what we do while it’s on the market, and all the steps we take when it’s under contract,” Gene said.
“It’s important that clients see the long checklists of what it takes to launch their home, what we do while it’s on the market, and all the steps we take when it’s under contract.”
The tech transparency for clients has led to a dramatic increase in positive reviews that Gene says, “are a lot easier to earn with Brivity.”
With hours of agents’ tasks eliminated by Brivity, Gene’s team can refocus their personal attention on their mission to foster and nurture client relationships for life.
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