Brivity Success Stories | Robert Cruz
How a top Silicon Valley team grew in a down market with Brivity
After 20-plus years of working in leadership roles for other real estate firms, Robert Cruz joined his wife, Carol Cruz, and her partner, Ken Lutz, to become the second Cruz in the Lutz & Cruz Group. Robert immediately went to work applying his vast knowledge of running successful teams and how they could increase efficiencies in their fast-moving market.
- Lutz & Cruz Group
- Keller Williams Realty
- Silicon Valley, CA
- 10 agents, 1 Brivity VA, and 3 partners
- Brivity Platform
- Brivity VA
- Brivity Lead Gen
- Finding the right tools for a scaling business
- Lack of automation
- Sourcing qualified, affordable staff
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