Brivity Success Stories | Shonna Ruble
How Shonna Built the #1 Team in Montana
Since adding the Brivity Platform, Shonna’s growth has been impressive. In her team’s first year, they were in the top five for their MLS. In their second and third years they moved into the top three. And for the past two years they were the number one team for the entire state of Montana (RealTrends 2021-22).
- Shonna Key Team
- Freedom Real Estate, Independent
- Bozeman, MT
- 10+ agents
- Brivity Platform
- Brivity Lead Gen
Pain Points before Brivity
- Using multiple platforms for systems and operations
- Identifying proven success tools to run a scaling business
Improved Customer Experience
Shonna also reports that her customer success ratings are at a record high as a result of the transparency offered by Brivity and the client portal. “Our customers love the back end of Brivity where they can see everything that’s going on.”
Their team goal is to have a 80% success rating with clients from follow-up surveys, and they are averaging over 90% success rate with clients today.
Improved Lead Generation and Profitability
With the exception of open house leads, Shonna entrusts Brivity as the team’s sole lead generation resource. In the first half of 2022, Brivity generated nearly 700 leads for Shonna’s team. Through retargeting and remarketing programs, they gained 175 more leads and over 6,500 returning visitors to the Shonna Key Team’s website.
The results have paid off for the team, who now benefit from a cost savings of 50% or more over other common advertising avenues for agents, including Google and Facebook.“Our profit margins are huge because we don’t have all these other platforms that are costing us money each month,” said Shonna.
In 2021, the Shonna Key Team generated $1.2 million dollars in gross commission income (GCI) and is on track to reach $2 million in GCI in 2022. Just as impressive is the average take-home for Shonna’s agents at $137,000 per year. “Our agents are closing at least two transactions a month,” Shonna said. “After commission splits and additional deductions, they each take home $137,000 annually.”