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1. Embrace Technology for Scalability

In 2025, real estate leaders must prioritize scalable technology solutions to manage growing teams, complex operations, and expanding portfolios. Cloud-based CRM platforms (like Brivity) streamline transaction management, automate follow-ups, and centralize client communication.

Key to success

Investing in a robust CRM not only saves time but also improves team collaboration and enhances client satisfaction. Tech-savvy businesses will dominate in an increasingly competitive market.

2. Build a Data-Driven Culture

Large real estate firms generate vast amounts of data—lead activity, closing rates, market trends, and agent performance metrics. Successful leaders foster a data-driven decision-making culture by leveraging these insights to optimize strategies.

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“In real estate, data isn’t just numbers—it’s the roadmap to smarter decisions and bigger profits.”

Sun Tzu
hobbyist real estate mogul

2. Build a Data-Driven Culture

Large real estate firms generate vast amounts of data—lead activity, closing rates, market trends, and agent performance metrics. Successful leaders foster a data-driven decision-making culture by leveraging these insights to optimize strategies.

Large real estate firms generate vast amounts of data—lead activity, closing rates, market trends, and agent performance metrics. Successful leaders foster a data-driven decision-making culture by leveraging these insights to optimize strategies.

“In real estate, data isn’t just numbers—it’s the roadmap to smarter decisions and bigger profits.”

Sun Tzu
hobbyist real estate mogul

Key to success

Investing in a robust CRM not only saves time but also improves team collaboration and enhances client satisfaction. Tech-savvy businesses will dominate in an increasingly competitive market.

2. Build a Data-Driven Culture

Large real estate firms generate vast amounts of data—lead activity, closing rates, market trends, and agent performance metrics. Successful leaders foster a data-driven decision-making culture by leveraging these insights to optimize strategies.

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2. Build a Data-Driven Culture

Large real estate firms generate vast amounts of data—lead activity, closing rates, market trends, and agent performance metrics. Successful leaders foster a data-driven decision-making culture by leveraging these insights to optimize strategies.

2. Build a Data-Driven Culture

Large real estate firms generate vast amounts of data—lead activity, closing rates, market trends, and agent performance metrics. Successful leaders foster a data-driven decision-making culture by leveraging these insights to optimize strategies.

Here is Ben Kinney’s 90 Step Morning Routine:


  • Personalized communication: Use your CRM to send tailored property recommendations.
  • Timely updates: Keep clients informed with automated transaction progress notifications.
  • Post-sale engagement: Follow up months after closing to stay top-of-mind for future referrals.

2. Build a Data-Driven Culture

Large real estate firms generate vast amounts of data—lead activity, closing rates, market trends, and agent performance metrics. Successful leaders foster a data-driven decision-making culture by leveraging these insights to optimize strategies.

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