Brivity Platform FAQ. All-in-One Real Estate Software Answers

Brivity Platform FAQ. All-in-One Real Estate Software Answers

Your Questions About Brivity, Answered.

Brivity Platform isn’t just real estate software—it’s a complete ecosystem designed to help you capture, nurture, and close leads while building lasting client relationships. Empowering agents and teams to streamline processes, save time, and achieve measurable results, Brivity is the ultimate platform for real estate success.

General Overview

What is the Brivity Platform?

The Brivity Platform is an all-in-one real estate platform that combines stunning IDX websites with a world-class CRM, featuring powerful nurturing tools, transaction management, lead generation, a marketing suite, a recruiting solution, and a reporting center to track your business performance against your goals. Brivity provides everything real estate professionals need to streamline operations and scale efficiently.

Who is the Brivity Platform for?

The Brivity Platform is built for solo agents, small teams, and large real estate teams, whether you’re just starting or running a team of 25+.

What can you do with the Brivity Platform?

  • Automate lead follow-up and nurture
  • Track agent performance in real time
  • Capture leads with beautiful IDX websites and landing pages
  • Quickly launch ready-made Facebook and Instagram ads
  • Design and send targeted postcards, letters, and more in a few clicks
  • Transaction management to simplify contract-to-close
  • Measure ROI across your entire funnel

How does the Brivity Platform help real estate professionals grow?

Brivity eliminates the need for multiple disconnected tools. It automates lead follow-up, helps convert more leads, and provides clear performance insights, allowing agents to spend more time closing deals and growing their business.

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Q

Getting Started

What is the Brivity Platform, and what does it do?

Brivity Platform is an all-in-one real estate platform that streamlines lead generation, CRM, marketing, transactions, and performance tracking—built to help teams scale their business while streamlining operations.

How long does onboarding take?

Most teams are up and running within 15-30 days, with full support for setup, training, and customization.

What kinds of teams use the Brivity Platform?

Brivity is designed for single agents, as well as small, medium, and large real estate teams who want to scale operations efficiently, create accountability, and consistently grow their business.

What does onboarding include?

Implementation includes Brivity CRM setup, contact imports, website launch, lead routing rules, task plans, and hands-on team training.

What happens after onboarding?

You’ll have unlimited access to live support, training resources, weekly coaching webinars, product updates, and a comprehensive knowledge base to help you grow with the Brivity Platform.

Real Estate Software & Platform Questions

What is the best real estate software?

The best real estate software is one that combines CRM, marketing, transaction management, lead generation, and performance tracking into a single, seamless system, such as Brivity Platform. It eliminates the need for multiple tools and helps agents close more deals, faster.

What software do real estate agents use?

Top agents use Brivity because it offers an all-in-one platform: IDX websites, a real estate CRM, automated follow-up, transaction management, and integrated marketing tools—all built for real estate workflows.

What is a real estate platform?

A real estate platform is a suite of connected tools that supports every stage of a real estate transaction, from capturing leads to closing deals. Brivity is a comprehensive platform that offers CRM, lead generation, websites, marketing automation, transaction coordination, and reporting all in one place.

What is the best software for real estate agents?

For agents and teams looking to scale, Brivity is the best software because it supports everything from lead capture and marketing to performance tracking and team accountability—all within a single, user-friendly system.

What is the most popular real estate platform?

Thousands of top-performing agents and teams across North America use Brivity, including many of the top teams. It’s popular because real estate professionals built it to solve real-world challenges and unify everything under one login.

CRM & Lead Management

What is CRM software in real estate?

CRM (Customer Relationship Management) software enables real estate professionals to effectively manage leads, nurture clients, and maintain communication throughout the buying or selling process.

Does the Brivity Platform have a real estate CRM?

Yes. Brivity CRM offers smart lead routing, activity tracking, mobile access, and automation to manage your database and keep your pipeline moving.

Which CRM do top real estate agents use?

Top-producing agents and teams across the U.S. and Canada use Brivity because it’s tailored for real estate and includes built-in automation, accountability, and lead conversion tools.

How can I get my team to follow up more consistently?

Use Auto Plans, daily task reminders, and the Brivity GO mobile app to ensure agents follow proven systems. Every email, text, and call made through the Brivity system is tracked to keep your team members accountable.

What’s the best way to organize my database?

Utilize Smart Filters, contact tags, activities, and lead status and stages to segment and manage your contacts effectively.

How does Brivity keep leads from falling through the cracks?

Brivity auto-assigns tasks, displays agents’ overdue follow-ups, and highlights high-interest leads based on engagement behavior.

Can I automatically follow up with open house leads?

Yes. Brivity’s Open House App captures sign-ins via QR code or tablet and automatically routes them into the CRM for follow-up.

Marketing, Lead Generation & Seller Tools

Does the Brivity Platform offer real estate lead generation?

Yes. Brivity offers both professionally managed and do-it-yourself lead generation.

What kind of lead generation services does the Brivity Platform offer?

Brivity Platform offers full-service, expert-managed digital marketing campaigns across platforms like Facebook, Instagram, Google PPC, Google Local Services (GLS), YouTube, and more. Services include buyer and seller lead funnels, retargeting, remarketing, reputation management, and high-converting ad creative powered by AI. All leads are routed directly into your Brivity account to ensure seamless follow-up and attribution.

Can I run my own Facebook ads from the Brivity Platform?

Yes. Brivity’s marketing suite lets you create and launch ads directly within the platform. AI-generated ad copy enhances the effectiveness of your campaigns.

What types of Facebook ads can I run from the Brivity Platform?

Brivity supports Just Listed, Just Sold, Open House, Home Valuation, and Custom Buyer/Seller Campaigns. You can target your audience by geography, demographics, and retarget site visitors to achieve higher conversions. All ad results are tracked in one dashboard linked to your CRM.

Does the Brivity Platform include real estate landing pages?

Absolutely. Just add “/landing” to any listing URL to instantly generate a lead-optimized page.

How does Brivity keep leads from falling through the cracks?

Brivity auto-assigns tasks, displays agents’ overdue follow-ups, and highlights high-interest leads based on engagement behavior.

How does the Brivity Platform help attract seller leads?

Use the “home_value” tool to capture seller interest instantly. Even address-only submissions are tracked, enabling reverse lookup and targeted CMA outreach.

Can I track where my leads come from?

Yes. Brivity tags leads by source and connects marketing activity to actual transactions and revenue.

Can I send mailers and postcards from the Brivity Platform?

Yes. Brivity includes professionally designed templates for postcards, flyers, letters, and more. You can generate, customize, and send direct mail campaigns quickly from your dashboard, including automated mailer campaigns, helping you stay top of mind with your sphere and farm neighborhoods efficiently.

Does the Brivity Platform offer text lead capture tools?

Yes—Brivity’s text lead capture tool, previously known as kwkly, enables powerful text-to-lead capture, ideal for listing sign riders and print campaigns. When prospects text a custom keyword to a short code, they instantly receive listing information and are routed directly into your CRM for immediate follow-up. Brivity’s text lead capture tool is automatically added to Small Team packages and above, and can be added to smaller packages.

Can I send listing alerts through the Brivity Platform?

Yes. Brivity automatically sends real-time listing alerts based on client preferences and search behavior, helping keep buyers engaged with new and relevant properties.

What are Brivity Platform Market Reports?

Market Reports are automated email updates showing trends, sales activity, and pricing data for specific neighborhoods, including home value and equity calculators. They help agents provide consistent value and stay in touch with leads and past clients.

Can the Brivity Platform create CMA reports?

Yes. Brivity enables agents to create custom Comparative Market Analysis (CMA) reports that can be printed, emailed, or shared online, helping you secure more listings with accurate, branded presentations.

Transaction Management & Client Experience

How does the Brivity Platform manage real estate transactions?

Brivity automates contract-to-close workflows with task plans, checklists, email automation based on key dates, a client portal, and document storage, reducing admin time and ensuring compliance.

Can clients see transaction updates?

Yes. The Brivity Client Portal provides buyers and sellers with real-time access to milestones, documents, and communication throughout their transaction. Brivity users can opt to grant access to a Client Portal for their clients.

Can I track team transactions and productivity?

Yes. Brivity’s transaction dashboards and KPIs help you monitor everything from appointments to GCI to closings by type and business source across your entire team.

AI & Automation

Does the Brivity Platform use AI?

responses, notes, and even job postings through Recruiter.ai.

Can the Brivity Platform Auto Plans respond to lead behavior?

Yes. Auto Plans can be triggered based on lead actions, such as property views or email engagement, ensuring timely and relevant follow-up.

IDX Websites, Mobile Tools & Client App

What makes Brivity IDX websites different from other real estate websites?

Brivity IDX websites are built to convert. With forced lead registration, instant listing landing pages, home valuation tools, and mobile-optimized design, every feature drives engagement. Agent subdomains, high-res photos, virtual tours, AI content generation, and built-in SEO tools boost visibility and help you rank higher.

What IDX features are included with Brivity websites?

Brivity IDX websites come fully equipped with powerful lead generation, SEO, best-in-class MLS listing data processing, and content tools to grow your online presence:

Lead Capture & Conversion Tools

  • Forced lead registration
  • Custom landing pages
  • Open house forms and agent subdomains with direct routing

Listing Management

  • Automatic MLS/IDX listing sync
  • Manual addition of pocket or exclusive listings
  • Unlimited high-res photos, virtual tours, and Matterport integration

SEO Optimization

  • AI-generated meta titles and descriptions
  • Optimized sitemap and HTML sitemap
  • Local content suggestions and blog syndication via RSS

User Experience & Performance

  • Mobile-first design and fast load speeds with Redis caching
  • Seamless integration with the Brivity HOME client app

Social & Marketing Integrations

  • Google/Facebook login options
  • Integrated Google Search Console and ad tools
  • Brivity Marketer for digital and print campaigns

Team & Customization Features

  • Secure website builder access for account owners
  • Custom agent rosters, branding, and subdomains
  • Review and testimonial widgets for SEO and trust
Does the Brivity Platform have a mobile app?

Yes. Brivity GO lets you manage your business from anywhere—track leads, follow up, make calls, send texts, and complete tasks on the go.

Is there an app for clients?

Yes. Brivity HOME is a branded search app that allows clients to browse listings, request showings, and communicate directly with you.

Reporting & Accountability

How does Brivity track agent activity?

Use the Activity Tracking Dashboard and Agent Dashboards to view calls, appointments, texts, tasks, and conversions in real time.

What metrics does Brivity track?

Key KPIs include lead response time, appointment set rate, tasks completed, GCI tracking, and conversion by source.

Can I see who’s working their leads?

Yes—dashboards and leaderboards show which agents are engaging leads and moving them through the pipeline.

Recruiting Tools & Virtual Assistants

Can Brivity help me recruit agents?

Yes, with the Recruiter.ai add-on, you can create job posts, manage candidates, automate engagement, and access talent insights.

Can I get help managing Brivity?

Yes. Brivity Virtual Assistants are trained on the Brivity Platform and can help with lead follow-up, listing input, and admin tasks. Expert coaches support them.

Pricing & Support

How much does Brivity cost?

Brivity pricing starts at $299 per month for solo agents, with scalable plans available for teams of all sizes. All plans include CRM, IDX website, transaction tools, and marketing automation.

What kind of support is included?

You get live chat, email support, onboarding assistance, success coaching, and access to an extensive knowledge base.

Why Brivity?

What’s the difference between Brivity and other real estate platforms?

Unlike generic CRMs or disconnected tools, Brivity is a whole ecosystem built for real estate. It replaces multiple subscriptions with one powerful platform focused on helping you grow.